Deion Simpson
UI/UX Designer
Los Angeles, US.About
Highly accomplished UI/UX Designer with a proven track record of creating intuitive, user-centric digital experiences and driving measurable improvements in engagement, satisfaction, and business metrics. Expert in end-to-end design processes, from comprehensive user research and high-fidelity prototyping to developing scalable design systems and optimizing existing interfaces. Adept at collaborating with cross-functional teams and delivering impactful design solutions across various industries and project scales.
Work
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Summary
Driving design innovation for client projects, focusing on rapid iteration and robust design systems.
Highlights
Designed and validated high-fidelity prototypes, accelerating design iterations through user feedback and stakeholder insights, which streamlined development workflows and ensured on-time project delivery.
Developed and implemented scalable design systems, establishing reusable components and comprehensive guidelines that enhanced brand consistency and accelerated product development across key projects.
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Summary
Managed diverse client projects, ranging from small initiatives to large-scale campaigns, with a focus on delivering exceptional UI/UX, web development, graphic design, and motion design solutions.
Highlights
Successfully delivered a wide range of design projects for diverse clients, encompassing UI/UX, web development, graphic design, and motion design.
Collaborated closely with clients to translate business objectives into compelling and effective digital products.
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Summary
Led the complete design process for a mobile application, focusing on user-centric design and measurable improvements.
Highlights
Directed the end-to-end design lifecycle for the mobile application, from wireframing to high-fidelity mockups, ensuring a user-centric approach that significantly enhanced overall usability and met strategic project objectives.
Redesigned critical user flows based on in-depth user research, substantially reducing navigation friction and increasing user satisfaction by 30%.
Optimized the location-based discovery feature, driving a 35% increase in user engagement through personalized recommendations.
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Summary
Contributed to UI design and usability improvements for a gaming platform, focusing on user needs and feedback integration.
Highlights
Collaborated with cross-functional design and development teams to craft intuitive UI, conducting user testing and integrating feedback to ensure the interface aligned with user needs and enhanced overall usability.
Streamlined the user onboarding process, achieving a 20% reduction in completion time by simplifying steps and strategically integrating helpful tooltips.
Improved user library organization by introducing new filter and sorting options, directly addressing feedback from 40% of users and significantly enhancing game management efficiency.
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Summary
Executed a comprehensive website redesign to modernize the brand and improve user experience.
Highlights
Led the comprehensive redesign of the company website, modernizing its visual identity, implementing responsive design, and optimizing navigation, product pages, load times, and social media integrations.
Achieved a 20% reduction in bounce rate (from 60% to 40%) by optimizing site navigation and improving page load times.
Drove a 35% increase in mobile traffic engagement.
Generated a 25% increase in positive user reviews, specifically highlighting enhanced website usability and aesthetic appeal.
Skills
Design Methodologies & Principles
UX Design, UI Design, Visual Design, Interaction Design, Design Thinking, Product Strategy, User Research, User Personas, Journey Maps, Storyboards, Flow Diagrams, Usability Testing, Strategy & Analytics, Design Systems.
Software & Tools
Figma, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Protopie, Play, Framer, Webflow, Cinema 4D.